We aim to save on dyeing by producing coloured cottons by planting coloured cotton.
It is an advantage to avoid some chemical treatment steps in this process, while at the same time a large amount of energy is saved.
Naturally coloured cottons have a soft touch or feel so no finishing with softeners is required. As a result of skipping these steps, significant water, energy and chemical savings are achieved.
In addition, fabrics made from natural-coloured cottons do not fade in washing.
